Disney Imagineering Labs

Be among the first to play-test new ideas from Walt Disney Imagineering and Disney Experiences Technology. Magic Key holders can download the app today to see what’s in development and help shape future park experiences.

This app is currently available for iPhone® with experiments only open to Magic Key holders. The app will launch experiments for all Guests in early 2027.

Download on the Apple App Store

Make the Impossible Possible

Play-Test New Ideas

Discover in-development projects that may include interactive tools, helpful features and new ways to engage with the parks.

Tell Us What You Think

Your thoughts and feedback help our teams continue to dream, build and fine-tune what comes next.

Help Shape Tomorrow’s Magic

Your participation will help us decide what experiments to launch—so you can inspire the future of Guest experiences at Disney Parks!

A MyDisney account is needed to enjoy the Disney Imagineering Labs app. You can create one when prompted within the app or follow the link below.

Create Your MyDisney Account

Available for iPhone®

Message, data and roaming rates may apply. Availability subject to handset limitations and features may vary by handset or service provider. Coverage and app stores not available everywhere. If you’re under 18, get your parents’ permission first. Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App StoreSM is a service mark of Apple Inc.